Negotiating Both Car Prices Together (part1)

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I touched on this earlier in website, but it does bear reviewing.

Negotiating car prices at the dealership is difficult (and time consuming) at best.

As you may recall, for our purposes here we have discussed that there are basically three distinct areas of putting together your car deal successfully… (for you not the dealer).

These three areas are the new car price, the price you want for your trade in, and the subsequent new car financing.

Don’t ever forget during your car buying process that each of these areas of the car dealer that you will come in contact with (new car department, used car department, finance department) are all businesses within a business.

Each of these departments has their own manager; each manager is responsible for their profit and sales numbers. Each manager either collectively or individually can be under a good bit of pressure to improve their numbers (sales and/or profit).

Keeping these negotiating points separate during the car buying process is very difficult and most people don’t.

Aside from knowing exactly what you’re doing, it takes a great deal of patience, and persistent on the part of the buyer. Most buyers get lazy and just want to finish up and get out. Which they will do… buy paying more for their car than they should have.

It may sound simple in theory, but to do this successfully you will have to do a lot of haggling in each area of the deal.

Don’t take no as an answer from the car salesman. They are trained day in and day out how to react to and handle objections from the buyer. They make a living on not giving up so you shouldn’t either. Remember without you, there is no deal for dealer. You have the power.  

Do not let your emotions get the better of you.

Don’t let the salesperson get the better of you and frustrate you into a poor or hasty decision. If you feel your frustration meter being pegged out then take a break or leave all together.

The sales people have to be there… you don’t. Believe me; their time is valuable to them. And the more time they have invested in you, the more they are going to want to negotiate a car deal on your behalf. Even a mini profit deal for them is better than none.

Up next let’s talk more about the process of keeping all your car negotiating pieces separate and how you can optimize your deal.

Next Mistake Negotiating Prices (continued)